We can’t believe it’s already 2014! It seems this past year went by in a flash. 2013 brought us many new changes in the wonderful world of advertising.
The rapid pace that technological advancement is moving at tells us to fasten our seatbelts and prepare for further continual change. Just as soon as people start getting used to a platform or service, an update will come out or perhaps a competitor will emerge and quickly take over. This is why marketers must always have their eyes on what’s upcoming and already understand what’s new.
Let’s take a look at some of this year’s digital marketing highlights!
“Big Data” gets bigger & better
Users share their personal information with brands in exchange for benefits. Currently there aren’t many effective ways that user data is fully compiled and understood; however this will surely advance.
Predictive technologies will become much more sophisticated this…
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